Web catalog, partner portal, admin panel and a VK bot work as one product.
Case study
Black Friday: coupons and activation management in one product.
The coupon platform combines a web catalog, partner portal, time-limited codes, admin analytics and a VK bot.
Promotion and subscription mechanics · 2026
Each coupon follows a controlled activation flow instead of remaining available indefinitely.
Context
A product built around value.
People browse partner offers and activate the right coupon in a single interface instead of moving between unrelated services.
Challenge
Connect every channel.
The web catalog, partner validation, coupon activation, analytics and content management had to share one product logic.
Solution
One activation journey.
We designed a clear route from offer selection and terms to a time-limited code, with operational control in the admin interface.
Scope
What was delivered.
Web catalogPartner portalAdmin analyticsVK botActivation flow
Process
How the product came together.
Each channel solves its own task while using the same offers, activation rules and analytics.
Scenarios
Mapped the path from discovering an offer to confirming its activation.
Interfaces
Built the web catalog, partner portal and operational screens around one shared logic.
Control
Added time-limited codes, statuses and analytics for the operating team.
Original interface
The coupon screen without a decorative substitute.
The portfolio keeps the project's original visual language while presenting only safe demonstration content.
CouponsActivationPartner portalAnalytics
Next step
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